Opinion DNA

Personality and values in one comprehensive assessment

Most tests measure personality or values — never both. Opinion DNA is the first assessment to combine personality traits, moral foundations, cooperative virtues, and meta-thinking into one 48-dimension profile.

12 Personality elements24 Values elements12 Meta-Thinking elements

Why personality alone isn't enough

Personality tests tell you how you tend to behave — whether you're introverted or extraverted, agreeable or confrontational. But they don't tell you why. Two highly conscientious people can have completely different values: one driven by Achievement and Power, the other by Tradition and Security. Understanding the values underneath your personality transforms how you understand yourself.

What Opinion DNA measures

12 personality elements including the Big Five and Dark Triad. 24 value dimensions covering moral foundations (Care, Fairness, Loyalty, Authority, Purity), cooperative virtues (Family, Group, Reciprocity, Heroism, Deference, Equity, Property), and personal values (Power through Security). 12 meta-thinking elements covering cognitive biases and primal world beliefs. All scored on a 0-100 scale with population averages.

Who this is for

Opinion DNA is for anyone who wants more than a personality label. If you've taken the Big Five, Myers-Briggs, or Enneagram and felt like something was missing — the values and thinking patterns that actually drive your behavior — this assessment fills those gaps. It's used by individuals for personal growth, coaches for client intake, couples for relationship insight, and teams for deeper collaboration.

How it works

  1. 1

    Take the assessment

    179 questions across personality, values, and meta-thinking. 10-15 minutes, auto-saves progress.

  2. 2

    Get your 48-dimension profile

    Continuous 0-100 scores with population averages across all 48 elements.

  3. 3

    Read your AI-generated report

    Personalized narrative covering personality, values, meta-thinking, career, and relationships.

Related assessments

Frequently asked questions

How is this different from taking separate personality and values tests?

Separate tests give separate results. Opinion DNA generates a unified profile where your personality, values, and thinking patterns are analyzed together. Your AI report shows how these dimensions interact — for example, how your Openness score combined with your Authority score shapes your approach to new ideas.

What does 'comprehensive' actually mean here?

48 dimensions across three categories. For comparison, the Big Five measures 5, MBTI measures 4, Enneagram measures 1 core type, and DISC measures 4. Opinion DNA is the most dimensionally comprehensive assessment available to consumers.

Ready to discover your 48-dimension profile?

Personality, values, and meta-thinking — mapped across 48 dimensions with an AI-generated personal report. Built with 60+ experts from Oxford, Cambridge, NYU, and UPenn.

Start My Assessment — $47

One-time purchase. Lifetime access. 30-day money-back guarantee.