Know your co-founder before it matters
The Opinion DNA Co-Founders Report compares you and your co-founder across 48 dimensions — revealing alignment in values, risk tolerance, decision-making style, and how you each handle conflict under pressure.
Co-founder relationships are the foundation startups are built on. When they work, everything else gets easier. When they don't, nothing else matters. The problem is that most co-founders discover their deepest misalignments too late — under stress, with money on the line, when the cost of a breakup is catastrophic. Opinion DNA makes those fault lines visible before they become fractures.
The #1 reason startups fail
startups
fail because of problems between co-founders — not the market, not the product, not the tech.
Noam Wasserman, The Founder's Dilemmas (Harvard Business School)
Most startups don't fail because of the idea.
They fail because of the relationship.
You think your biggest risk is product-market fit.
Or funding.
Or timing.
It's not.
Two-thirds of the time, the biggest risk in your startup is the person sitting next to you.
“Most of the disputes I've seen between founders could have been avoided if they'd been more careful about who they started a company with.”
The uncomfortable truth
Co-founder breakdowns rarely look dramatic at first.
They start small:
- Slight differences in ambition
- Unspoken expectations about roles
- Quiet resentment about effort or equity
- Avoided conversations
Then one day decisions slow down, trust erodes, alignment disappears.
And the company quietly dies — even if the idea was strong.
Why this happens
Because most co-founders never answer the hard questions.
“What do we actually want from this company?”
“Who has the final say when we disagree?”
“What happens if one of us wants out?”
“How do we handle money, power, and pressure?”
Instead, they rely on:
“We'll figure it out.”
That works — until it doesn't.
That's exactly what the Co-Founders Report is built to surface — before it costs you the company.
What the Co-Founders Report reveals
Values alignment
See whether you share the same moral foundations — authority, fairness, loyalty, care. These shape every hiring decision, pricing call, and partnership you'll ever make.
Risk & ambiguity tolerance
One founder wants to move fast, the other wants more data. The report quantifies these differences so you can divide decisions by strength, not by volume.
Conflict style
How each of you handles disagreement, processes criticism, and updates beliefs. The meta-thinking dimensions predict whether your arguments will be productive or destructive.
Cognitive complementarity
The best co-founder pairs aren't identical — they're complementary. The report shows where your differences are assets and where they need guardrails.
Dimensions that matter most for co-founders
All 48 dimensions are compared. These tend to be most critical in business partnerships:
How it works
- 1
Both co-founders take the assessment
179 questions each, 10-15 minutes. Do it independently — the value is in honest, uninfluenced answers.
- 2
Connect your profiles
Invite your co-founder from your dashboard. The comparison generates automatically once both assessments are complete.
- 3
Explore your Co-Founders Report
A dimension-by-dimension comparison with context on what each alignment or difference means for your working relationship.
Pressure-test your partnership across 48 dimensions
One assessment. Lifetime access to your scores and comparison report.
Co-Founders
Plus $399 comparison report, unlocked from your dashboard once both of you complete the assessment.
- Both founders take the 179-question assessment
- 48-dimension comparison report
- Values, risk tolerance & conflict style
- Cognitive complementarity analysis
- Viewable online, lifetime access
30-day money-back guarantee
Secure payment via Stripe
Frequently asked questions
Why do co-founders need this?
Co-founder conflict is the #1 reason startups fail. Most of those conflicts aren't about strategy — they're about values, risk tolerance, and how each person handles disagreement. Opinion DNA maps these dimensions before they become existential problems.
How is this different from the Couples Report?
The underlying assessment is the same 48 dimensions, but the co-founder context surfaces different insights. Business partnerships are shaped more by risk tolerance, need for cognition, conscientiousness, and authority orientation than by the dimensions that drive romantic relationships.
Can we use this for potential co-founders we haven't committed to yet?
Absolutely — that's one of the best use cases. Each person takes their own assessment, then you generate a comparison. It's a low-cost way to pressure-test alignment before making a multi-year commitment.
Does it work for more than two co-founders?
Yes. You can compare across any number of co-founders. The report shows pairwise comparisons and group-level patterns for teams of three or more.
What does the comparison show?
A dimension-by-dimension comparison showing where you align and where you diverge, with context on what each difference means in a business partnership. It also highlights the meta-thinking dimensions that predict how you'll handle disagreement under pressure.
Know your co-founder before it matters.
65% of high-potential startups fail because of co-founder conflict. Make yours the 35% that doesn't.
Start My Assessment — $47One-time purchase. Lifetime access.