Finally understand what you truly value
Most people think they know their values. Opinion DNA measures 24 value dimensions — moral foundations, cooperative virtues, and personal priorities — revealing the actual forces that drive your decisions.
We all say we value fairness, or family, or freedom. But what do your values actually look like when measured? How do your moral foundations (Care, Fairness, Loyalty, Authority, Purity) compare to the population? How do your cooperative virtues (Reciprocity, Heroism, Deference, Equity) shape your relationships? And do your personal values (Achievement, Hedonism, Self-Direction, Security) align with the life you're living? Opinion DNA measures 24 value dimensions using peer-reviewed psychometric scales, giving you the clearest picture of your values available anywhere.
Why Opinion DNA for values alignment test
24 value dimensions, not vague labels
Moral foundations, cooperative virtues, personal values, and social orientation — each scored and compared to population averages.
Understand value conflicts
When your Care score is high but your Achievement score is also high, you experience specific internal conflicts. See where your values compete.
Values in context
Your AI report explains how your specific value profile shapes your relationships, career satisfaction, and life decisions.
Beyond personality
Personality is how you behave. Values are why. Opinion DNA measures both — giving you the complete picture.
Key dimensions for this use case
Opinion DNA measures 48 dimensions. These are particularly relevant:
How it works
- 1
Take the assessment
179 questions, 10-15 minutes. Auto-saves your progress.
- 2
Get your 48-dimension profile
Scores across personality, values, and meta-thinking with population comparisons.
- 3
Read your AI-generated report
Personalized insights covering life, career, and relationships — unique to your profile.
Other use cases
Frequently asked questions
What values does Opinion DNA measure?
24 value dimensions organized into four categories: Moral Foundations (Care, Fairness, Loyalty, Authority, Purity), Cooperative Virtues (Family, Group, Reciprocity, Heroism, Deference, Equity, Property), Personal Values (Power, Achievement, Hedonism, Stimulation, Self-Direction, Universalism, Benevolence, Conformity, Tradition, Security), and Social Orientation (Social Dominance, Authoritarianism).
How is this different from a generic values quiz?
Generic values quizzes ask you to rank words. Opinion DNA uses peer-reviewed psychometric scales — the same instruments used in academic research at Oxford and UPenn — to measure 24 specific value dimensions. You get continuous scores with population comparisons, not a simple ranked list.
Do values change over time?
Values are generally stable but can shift with major life experiences, cultural exposure, and deliberate reflection. Unlike personality traits (which are biologically embedded), values are shaped by your environment and choices. Retaking Opinion DNA annually can help you track these shifts.
Ready to discover your 48-dimension profile?
Personality, values, and meta-thinking — mapped across 48 dimensions with an AI-generated personal report. Built with 60+ experts from Oxford, Cambridge, NYU, and UPenn.
Start My Assessment — $47One-time purchase. Lifetime access. 30-day money-back guarantee.