The science of why you believe what you believe

Political psychologists have found consistent links between personality and opinion. Higher Openness tends to go with more progressive views, and higher Conscientiousness with more traditional ones. Moral foundations (Care, Fairness, Loyalty, Authority, Purity) track political and ethical positions. Cognitive patterns like Dogmatism and Need for Cognition shape how strongly you hold opinions and how willing you are to revise them.

Opinion DNA maps 48 dimensions that research shows are connected to opinion formation: the Big Five personality traits that predispose certain worldviews, the moral foundations that determine which ethical arguments resonate, the values that guide your priorities, and the meta-thinking patterns that determine how you process competing claims. The result is a comprehensive map of your opinion-forming psychology.

The goal isn't to categorize your opinions as right or wrong. It's to help you understand the deep structures that shape why you see the world the way you do — and why others see it differently. When you understand that moral foundation differences drive most political disagreements, you can engage with opposing views more productively.